Inside Digilign's AI Agency

How one person runs a 12-client marketing agency with an AI agent team

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THE CHALLENGE

Full-Service Agency, One Person

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SEO, paid media (Google + Meta), web dev, automations, organic social
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~12 clients and scaling
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Partners handle communication. Trey does ALL execution.
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Campaign creation, optimization, reporting, creative, landing pages, tracking
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Too much for one person. Hiring a full team costs $300K+/year.
THE SOLUTION

An AI Agent Team

🧠 Built on OpenClaw

Open source framework running on a Mac Mini

📋 Role-Based Agents

Each agent has a role, spec, schedule, and tools

💬 Telegram Comms

Agents communicate and report via Telegram

👤 Human Decides

Agents execute. Human makes the calls.

THE TEAM
🎯

Michael

Agent Lead (Claude Opus)

  • Coordinates all agents, handles strategy
  • Main point of contact for the team
  • Builds new systems and automations
  • Manages client onboarding and campaign launches
📊

Jim

Paid Media Specialist

  • Daily optimization of Google + Meta across all clients
  • Creative fatigue detection (auto-generates 10 variations)
  • Budget pacing alerts 3x/day
  • Ad strength audits
THE TEAM
🏗️

Stanley

Web Dev

  • Custom landing pages from brand kits
  • A/B split testing with variant tracking
  • GHL form embeds with GCLID capture
  • Story page system for reports and proposals
🔎

Oscar

SEO Specialist

  • Google Business Profile monitoring
  • Daily review monitoring
  • Weekly SEO audits
  • Search Console monitoring for algorithm updates
THE TEAM
🔍

Ryan

Research Analyst

  • Daily 7 AM industry briefing
  • Weekly competitor analysis (Meta Ad Library + SEO)
  • Trend monitoring and strategic recommendations
💬

Kelly

Social Media

  • Content planning and post creation
  • IG/FB mockups with brand compliance
  • Social proposals with visual previews
THE TEAM
📈

Dwight

Analytics

  • Weekly all-client reports
  • Cost per close tracking (not just CPL)
  • A/B test significance monitoring
  • Cross-platform attribution
📋

Pam

Operations

  • Task board management
  • Morning briefings 7:30 AM, evening checks 6 PM
  • Client request intake and routing
  • Meeting action items from tl;dv
THE TEAM
🤝

Andy

Sales

  • Outbound prospecting with a persona
  • LinkedIn and email outreach
  • Market research and vertical analysis
💰

Kevin

Accounting

  • Weekly token cost audits
  • Flags wasteful cron jobs
  • Suggests model downgrades
  • Monthly spend tracking
TECH STACK

What Powers the Agency

AI Framework OpenClaw (Mac Mini)
LLMs Opus + Sonnet + Gemini
Ad Platforms Google Ads + Meta API
CRM GoHighLevel (70+ locations)
Analytics GA4 API + Google Sheets
Hosting Cloudflare Pages + Workers
Comms Telegram
A TYPICAL DAY

Daily Agent Flow

7:00 AM Ryan delivers industry briefing
7:30 AM Pam's morning briefing
8:00 AM Jim: creative fatigue scan + conversion sync
9:00 AM Oscar: GBP review monitoring
10:00 AM Jim: campaign optimization reports
11/2/5 PM Budget pacing alerts
6:00 PM Daily digest email + Pam evening check
All day Michael coordinates, builds systems
AUTOMATION DEEP DIVE

Creative Fatigue Replacement

Jim detects CTR drops >40% + high spend, 0 conversions
Feeds original ad image into Gemini, generates 10 style variations
Deploys visual picker for review
One tap to select. System creates new ad (fresh ID), pauses old.
Cost: ~$0.70 per replacement
AUTOMATION DEEP DIVE

Landing Page A/B Testing

Each variant gets its own GHL form + tracking phone number
Cloudflare Worker tracks impressions, form fills, phone calls
Dwight monitors significance every 12 hours
Calls the winner at 90% confidence
Data from GHL API (source of truth)
AUTOMATION DEEP DIVE

Conversion Attribution

Google/Meta ads send traffic to landing pages with UTM params
GCLID/FBCLID captured in hidden form fields
GHL form creates contact with source = form name
Sync script uploads leads back to ad platforms with click IDs
Dwight tracks cost per close through GHL pipeline
INVESTMENT
$600-1,000/mo

To run a full AI agent team

OpenClaw Free (open source)
Claude API ~$20-30/day
Gemini API ~$2-5/day
Cloudflare Free tier
GoHighLevel Existing cost
Kevin Monitors + reduces waste
PRINCIPLES

How We Operate

✓
Agents execute, humans decide
✓
GHL is the source of truth
✓
Every creative passes brand guardrails + QC
✓
Cost per close > cost per lead
✓
Every problem becomes a prevention system
✓
Sonnet for execution, Opus for decisions
GET STARTED

Build Your Own

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What you need: Mac/Linux, API access, GHL account
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Start with one agent (paid media), expand from there
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Framework is open source: openclaw.ai
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Each agent = spec file + cron schedule + credentials
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You can have a basic version running in a weekend

Built by Trey Teall with OpenClaw

digilign.com  |  openclaw.ai

Questions? Let's talk.